Translation Embassy | Innovation Drive – BMW Munich
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Innovation Drive – BMW Munich

About This Project

Product launch training 2015. BMW 7 series.

Maria Xanthopoulou participated in this sales training event organized by BMW in Munich as an interpreter. Maria provided interpreting services from English into Greek in the Innovation Drive workshop for 2 days.

Workshop details:

BMW instructors offered the workshop to BMW dealers from Greece and Cyprus. The target was to make dealers familiar with the technical characteristics and luxury advantages of the 7 series. The car features were presented during the Innovation Drive stressing their functionality and usefulness. Dealers had the chance to drive the cars themselves and test the features.

Main focus points:

  • BMW Laserlight
  • BMW Gesture Control
  • BMW Touch Command
  • BMW Remote Control Parking
  • BMW Display Key
  • BMW Efficient Dynamics
  • BMW Efficient Lightweight
  • BMW xDrive
  • Driving Experience Control
  • Transmission
  • Aerodynamics
  • Carbon Core
  • Executive Drive Pro
  • Bowers & Wilkins Diamond surround sound system
  • Ambient Light
  • Ambient Air package
  • Rear seat entertainment experience
  • Executive Lounge
Innovation Drive

Workshop in the sales training event of BMW


October 05, 2015

Interpreting Projects
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