Imagine you are a professional event manager or you organize an event for your own company\/organization and you are told that all speakers and participants are knowledgeable in English. What a relief, isn\u2019t it? Communication will be straightforward for everyone and you\u2019ll avoid the hassle caused by language barriers.<\/p>\n
Organizing a monolingual event is definitely a lot easier from the point of view of logistics. However, will it have the same impact on your audience?<\/p>\n
This is a question event organizers usually don\u2019t think about. Yet the impact of your event is crucial for your success. And to achieve a significant impact, you need an engaged audience. Now, how will the language affect the engagement of your audience?<\/p>\n
To answer this question, let\u2019s think a bit how our language proficiency level changes in different situations. It\u2019s no accident that the international English language examinations are divided into sections, in which your reading, listening, writing and speaking skills are tested separately. Reading and understanding a foreign written text is typically easier than listening and understanding a speech, while listening and understanding an oral speech is respectively easier than producing your own words (speaking).<\/p>\n
Speaking is usually the most difficult challenge for language learners. For this reason, it\u2019s no surprise to see people with excellent English knowledge faltering when they start to talk.<\/p>\n
Imagine now that such people are attending your event. They may have understood all the presentations, but when time for discussion comes, everybody hesitates to express their thoughts. How does this affect the engagement level?<\/p>\n
A lack of engagement does not only hurt the impact of your event and consequently its success. If you are not able to hear the people\u2019s thoughts and feelings, you also miss important feedback and insights that could have been useful for your professional development.<\/p>\n
If you give people the chance to express themselves in their native language instead, your audience will be more engaged. Nobody will then hesitate to take the floor if they feel confident and if they can unfold their reasoning in an integrated way. More comments will be made, more questions will be asked and passive listeners will thus be converted to active participants.<\/p>\n
So, if the engagement level among the audience matters to you, you\u2019ll definitely want to design a multilingual event and add interpreting services to enable and facilitate communication.<\/p>\n
And if the linguistic management seems overwhelming to you, no worries. Our experts\u2019 team is here to make everything easy for you.<\/p>\n
Get in touch with me now for a free consultation!<\/p>\n