Tourism in Greece is a key pillar of the economy. As a country we have taken major steps in organising tourism infrastructure and are in a position to offer quality services to foreign travellers. Tourism professionals fully understand that the growth and development of tourism requires professionalism. Professionalism is a multi-faceted concept, which can mean different things depending on the area of specialisation we are referring to. For some it may mean full and reliable insurance coverage for hire cars, so that tourists can rest assured there is a team of experts to support them if something happens on the road. For others, it may mean an extra transfer service from the hotel to the airport so that guests don’t have to worry about getting there, especially in areas where public transport services aren’t that frequent.
PROFESSIONAL TRANSLATION FOR TOURISM BUSINESSES
However, what role does translation play in all this? Translation is key in promoting the tourism product. Therefore, it is inconceivable that translation should not also be governed by the same principles of professionalism. Professional translation is an important part of your business development strategy and should be treated accordingly so as not to cast a shadow over–but on the contrary highlight– your efforts even more in the eyes of tourists.
GOOD TRANSLATION IS AN INVESTMENT
That means professional translation should not be viewed as a cost but as an investment; an investment that will help you grow your tourism business and so increase your profits and prosperity.
ADVANTAGES OF THE PROFESSIONAL TRANSLATORS OF TOURIST TEXTS
Professional translators of tourist texts:
The tourist translations I have provided include among others: