Maria Xanthopoulou

Which mistakes ruin the impact of your event and how to avoid them? Part 4: Equipment

Getting your message across is the most crucial factor that determines whether your event was a success or not. Managing to hook your audience from the beginning to the end is not an easy task though. The participants’ attention can be distracted even by a minor glitch. Flaws in the technical equipment are of course […]

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How to secure effective interpretation at your trials that doesn’t put your client’s interests at stake

We need an interpreter for the court next week. But this is a crucial trial with important things at stake. Will you be able to handle it? Do you feel uncertain about the efficacy of the person you are thinking of hiring as an interpreter at your trial? Did you have a bad experience in

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Which mistakes ruin the impact of your event and how to avoid them Part 3: The effect of the speaker

If you are a professional event manager you have surely caught yourself wondering how to increase human interaction among the attendees several times. This is fair enough, since audience engagement is a decisive factor that can tell you whether your event will be impactful or not. Now, have you ever examined how the speaker can

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Which mistakes ruin the impact of your event and how to avoid them? Part 2: Only partial interpreting coverage

A couple of weeks ago I attended an event as a participant and among others there was a presentation held in Portuguese. The organizer had hired a Portuguese to Greek interpreter for this session which allowed for a smooth communication during the discussion with the speaker. The speaker was a foreign expert who was invited

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How AI can help you win more customers or ruin your brand?

Client conversation: “We used machine translation for our website, but the text was translated literally in many parts, for example Birthday was translated as ημέρα γέννησης (meaning literally the day on which you were born), instead of γενέθλια (which is the annual anniversary of your birthday).” On the same day, conversation at my aunt’s house: “Cousin: I was suggested to

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Which mistakes ruin the impact of your event and how to avoid them? Part 1: Event language

Imagine you are a professional event manager or you organize an event for your own company/organization and you are told that all speakers and participants are knowledgeable in English. What a relief, isn’t it? Communication will be straightforward for everyone and you’ll avoid the hassle caused by language barriers. Organizing a monolingual event is definitely

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How to use interpreters in order to close high-value deals with suppliers or business partners abroad and expand the reach of your company?

“Are you a trained interpreter holding a diploma or do you simply happen to speak the language? In my last visit to Turkey I had a person to help me in the communication with local businessmen, but when we got into technical details he could not handle the technical jargon and specialized terminology and as

How to use interpreters in order to close high-value deals with suppliers or business partners abroad and expand the reach of your company? Read More »

How to inspire your audience by using correct equipment

Are you organizing an event and you have interventions from remote speakers? Well, hybrid events are an excellent opportunity to increase your attendance, lift geographic barriers and unite people from all around the world. However, you’ll want to make sure that the audience engages in a vivid way both with on-site and remote interventions. Don’t

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How to attract thousands of clients by incorporating the translators to your sales and marketing teams?

Are you trying to expand your activities in a new foreign market and you decided to translate your website, only to find out that the client attraction rate is low? Well, your website is the “shopfront” of your company on the internet and many clients will get to know you from there. Having your “shopfront”

How to attract thousands of clients by incorporating the translators to your sales and marketing teams? Read More »

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