Maria Xanthopoulou

How AI can help you win more customers or ruin your brand?

Client conversation: “We used machine translation for our website, but the text was translated literally in many parts, for example Birthday was translated as ημέρα γέννησης (meaning literally the day on which you were born), instead of γενέθλια (which is the annual anniversary of your birthday).” On the same day, conversation at my aunt’s house: “Cousin: I was suggested to […]

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Which mistakes ruin the impact of your event and how to avoid them? Part 1: Event language

Imagine you are a professional event manager or you organize an event for your own company/organization and you are told that all speakers and participants are knowledgeable in English. What a relief, isn’t it? Communication will be straightforward for everyone and you’ll avoid the hassle caused by language barriers. Organizing a monolingual event is definitely

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How to use interpreters in order to close high-value deals with suppliers or business partners abroad and expand the reach of your company?

“Are you a trained interpreter holding a diploma or do you simply happen to speak the language? In my last visit to Turkey I had a person to help me in the communication with local businessmen, but when we got into technical details he could not handle the technical jargon and specialized terminology and as

How to use interpreters in order to close high-value deals with suppliers or business partners abroad and expand the reach of your company? Read More »

How to inspire your audience by using correct equipment

Are you organizing an event and you have interventions from remote speakers? Well, hybrid events are an excellent opportunity to increase your attendance, lift geographic barriers and unite people from all around the world. However, you’ll want to make sure that the audience engages in a vivid way both with on-site and remote interventions. Don’t

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How to attract thousands of clients by incorporating the translators to your sales and marketing teams?

Are you trying to expand your activities in a new foreign market and you decided to translate your website, only to find out that the client attraction rate is low? Well, your website is the “shopfront” of your company on the internet and many clients will get to know you from there. Having your “shopfront”

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What is the best way to get your message across to the attendees of your event and achieve your goals?

Are you organizing an event for your organization or your company? Have you set your goals and the KPIs you want to achieve yet? People use to measure the success of an event by defining certain Key Performance Indicators they wish to achieve. The most common and easily measurable KPI used in such situations is

What is the best way to get your message across to the attendees of your event and achieve your goals? Read More »

How to save time and avoid inconvenience when importing translations into websites

  By Nanette Agrafioti   If you’re a web developer, then you’ve probably had your fair share of difficulties with inserting translations into web pages, especially if the translation was done in a language you don’t speak. Because, truth be told, if one does not speak the language, all they can do is simply copy

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