Marketing translation

  By Nanette Agrafioti   If you’re a web developer, then you’ve probably had your fair share of difficulties with inserting translations into web pages, especially if the translation was done in a language you don’t speak. Because, truth be told, if one does not speak the language, all they can do is simply copy

You have a traditional small or medium size local business and you work mainly with the people of your neighbourhood or your town. Your business is doing quite well. However, you realise that you work too much only to gain a moderate income and you wish you could achieve higher profits. Well, this feeling sounds

You have run a successful ad campaign for your product and now that it has paid off you decided to run the same campaign in a foreign target market and you translated the message. However, you notice that your campaign does not have the same dynamic in the foreign language. This is a frequent phenomenon